Just finished putting together a Newsletter. I am intending to send it to every Australian Council over the next month or so. I hope it will help persuade a few CEOs of the site's potential, and convince them to encourage their staff to use and contribute to the site. If all goes well, I would like to send out a new newsletter every six months. Any feedback about the newsletter, or future content suggestions would be greatly appreciated.
Great work. An exciting newsletter. I am not sure how you keep up this quality and content on a continuing basis. You will need contributions from others, I feel. I agree every 6 months is probably appropriate at this stage.
1 I would not use 1st person in a newsletter like this. e.g.
Instead of "I hope .." use "It is hoped …"
Often "we" (showing more than one) is more inclusive and less personal than "I".
2 I would suggest all current members be asked to get this newsletter (in appropriate format) to not only their CEO but also their executive team. Another way to get it (with credibility) to the right people.
I think you are correct about "we" being better than "I".
Whilst I passionately believe that the site is a very good thing for Local Government, I worry about the updates being considered to be SPAM. I thought putting my name and contact details on the e-mails and not hiding behind the site so to speak was the way to go. I actually would feel more more comfortable sending updates to Councils if I could sign them - "The Team at the Local Government & Municipal Knowledge Base".
What I/we should do is try and get an editorial team together for the next newsletter, and then set up a special e-mail address for it.
Your signing this out was not an issue for me, just perhaps some of the wording within the newsletter.
I agree your signing it out makes it more personal and people will tend to read/acknowledge a personal approach (even if they do not know you).
Also I am happy to help with the content and editorial of the next newsletter (if available).
I suggest my recent postings elsewhere on Government Innovation and "Open Source" discussions in the USA with applying Google apps across Government might be good relevant topics for next letter.
Let's set up a newsletter topics heading at LGAM where members and others can suggest topics they might like covered. This is user engagement and what we are all about.