A goal is a result that one is attempting to achieve.

Image courtesy: Inspirobot

Goal setting

One of the things you have to think about when you're setting goals is if you want to set goals that are easily achievable or if you want to set goals that are really going to push the limits of what you are capable of (stretch goals).

If your organisation is a bit change shy or risk adverse you might want to set relatively straight forward achievable goals in the hope of gradually building momentum. On the other hand if your organisation believes that risk taking is important and you can learn from mistakes you might be tempted to set stretch goals, although as the above 'inspirational quote' rather sarcastically points out there is always a risk in over promising and under delivering.

In either case it is important to think carefully about the goals you set, and some Councils are turning to SMART Goals to help with this task.


One popular goal setting methodology is the concept of SMART Goals4.

SMART Goals are goals that are:

  • specific,
  • measurable,
  • attainable,
  • relevant,
  • time-based.

Related Pages


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External Links & References

  1. Wiktionary
  2. Google Search
  3. Millennium Development Goals (Wikipedia)
  4. Smart Goals - Duncan Haughey
  5. The Stretch Goal Paradox - Harvard Business Review
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